Is Blogging Still Relevant?

With the rise of online video platforms like TikTok, it might seem like blogging isn’t worth it anymore. Is blogging already dead?

Is it still relevant to blog in 2022?
Yes! Blogs are still relevant in 2022. In reality, 409 million internet users every month read 20 billion blog pages. So 53% of marketers use blogging as their main content marketing approach. Moreover, blogging has grown 14% in the previous 5 years.

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Do personal blogs still matter?
Marketing requires deep connections with your target audience. And the greatest approach to engage with them is to relate to them personally. Most audiences respond to anything they can relate to. Thus, personal blogs are still relevant and popular.

Are blogs still read by the general public?
Blogs are still read. In fact, 77% of internet users worldwide like reading them. Blogs are 3X more popular than emails in the US. As a result, the number of US bloggers is expected to grow to 31.7 million from 31.2 million last year.

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Is blogging doomed to fail in 2022?
No, blogging will not die in 2022. Blogs are strong and the internet’s 5th most trustworthy information source. Blog readers trust what they read. 63 percent of customers have bought products based on a blog post’s recommendation.

Is blogging a waste of time?
Blogging is always worthwhile, especially if you find a topic you love. Blogging, whether for a brand, company, or personal purposes, always produces results. Bloggers can use blogs to educate, advise, share personal experiences and thoughts, and promote their brand/business.

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