I used to think that if I just kept posting about my book True Hearts on social media—daily, twice a day, maybe three times—people would eventually notice. I believed in the slow grind. I told myself that visibility was just a matter of consistency. If I showed up often enough, the algorithm would reward me, right?
Wrong.
It didn’t matter how many times I posted. I could write the most heartfelt captions, create beautiful visuals, and time my posts perfectly. But unless I ran ads, those posts were buried. Seen by a few friends, maybe a cousin, or the occasional supportive reader who already knew about my book.
The truth hit me hard: if you’re selling something online, especially in a sea of endless content, organic reach isn’t going to cut it anymore. I had to pay to be seen.
It feels a little disheartening to admit that. Like creativity should be enough. Like authenticity should win. But platforms are businesses too, and visibility now has a price tag. It’s not about writing a good book or making a great product—it’s about getting it in front of people. And unless you already have a massive following, ads are the only reliable way to do that.
With True Hearts, I had to start running Facebook and Amazon ads just to get eyeballs. Every click, every view, every sale—it cost something. But once I accepted that advertising wasn’t optional, things started to move. Slowly, steadily, but noticeably.So here’s the thing: if you’re posting your heart out, wondering why no one’s biting, it might not be your content. It might not be your product. It might just be that no one’s seeing it.
Visibility isn’t a reward—it’s an investment. And in today’s online marketplace, that investment often starts with ads.
I wish someone told me that sooner. So I’m telling you now.
ʙᴏɴɴᴇ ᴀᴘᴘᴇᴛɪᴛ 